I started as Web Designer later promoted to manager all customer relationships and now I’m a SEO with over 5 years experience in delivering successful integrated marketing campaigns, managing strategic and digital marketing projects (SEO, PPC, Display advertising) and marketing activities for national Italian brands. I’m able to prioritise work according to importance.
Personality and strong communicator with stakeholders at all levels, I have a deep knowledge of technology/online industries and market dynamics with good analytical skills, building relationships with developer staff and work with the link building team to ensure the SEO strategy.
I contributed to design and launch many sites and to coordinate the developer staff.
I teached the use of Internet, delivering instruments of successful for digital marketing campaigns.
Strong client handler able to explain processes and techniques clearly in italian language.
- Getting clients sites higher on the search engine results
- Conduct keyword research
- Actively researching, testing and proposing new approaches to improving search engine rankings
- Selecting search phrases and choosing keywords
- Advising and training up clients on the basics of search engine optimisation so they can look after their own websites
- Launching SEO campaigns for clients
- Implementing online search strategies
- Analysing search results via G. Analytics and Crazy Egg Software
- Optimising websites and landing pages in defensive design
- External link building with relevant high quality third party websites and directories
- Building relationships with developer staff
- Work with the link building team to ensure the SEO strategy
- Searching for and finding suitable domain names for clients
- Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and backlinks
- Providing remote support, advice and tips to clients
- Involved in the annual SEO planning process
- On Page and Off Page Optimisation
- Good HTML knowledge
- Producing regular audits and writing up detailed monthly performance and progress reports for clients.
- Writing articles for customers and posting them on relevant blogs and websites in Italian language
- Creating and delivering reports for clients
- Devise SEO/SEM strategies for global ecommerce and content websites
- Social media campaigns: Facebook and Twitter
- Good level knowledge of all standard tools such as GA, Moz, Majestic SEO
- Experience running integrated SEO and PPC campaigns in Italy, USA, Russia, United Arab Emirates, Poland, France, Turkey, Spain, Romania, Algeria, Morocco
Knowledge of MS Word, Excel, PowerPoint